{"id":72164,"date":"2023-10-12T11:00:00","date_gmt":"2023-10-12T16:00:00","guid":{"rendered":"https:\/\/www.thetease.com\/?p=72164"},"modified":"2023-10-12T10:36:56","modified_gmt":"2023-10-12T15:36:56","slug":"5-hispanic-and-latinx-haircare-founders-talk-culture-representation-and-how-their-heritage-influences-their-brand","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/5-hispanic-and-latinx-haircare-founders-talk-culture-representation-and-how-their-heritage-influences-their-brand\/","title":{"rendered":"5 Hispanic and Latinx Haircare Founders Talk Culture, Representation, and How Their Heritage Influences Their Brand"},"content":{"rendered":"\n

While the Hispanic and Latinx community\u2014which spans more than 20 countries and includes a multitude of languages\u2014has long been overlooked and underrepresented in the hair space, it\u2019s now hard to deny the massive contributions and lasting influence that the growing group has had on the industry as a whole. Statistically speaking, Hispanic and Latinx people are not only a top consumer of hair and beauty products<\/a>, spending nearly 30% more than other ethnicities<\/a>, but they are also projected to have a buying power of $2.4 trillion by 2024, according to a Nielsen 2023 consumer report<\/a>. <\/p>\n\n\n\n

Spending power aside, the Latinx community has also continued to be a source of hair inspiration for many people around the world, thanks to some pretty iconic Latina women<\/a> (Selena Quintanilla, Celia Cruz, Carmen Miranda, and J. Lo are just a few that come to mind!). But this influential group is not just shaping the hair industry as consumers and trendsetting creatives, they\u2019re also doing so as brand founders too. Over the last few years, we\u2019ve seen a number of Hispanic and Latinx entrepreneurs take the hair world by storm, creating their own brands that not only share their unique vision, but also their culture with the masses. By doing so, these talented brand founders are helping to bring much needed representation to the haircare aisles and creating space for more Hispanic-and Latinx-owned brands to exist. <\/p>\n\n\n\n

In honor of Hispanic Heritage Month (also known as Latinx, Latino and Latine Heritage Month), The Tease <\/em>spoke to five Hispanic and Latinx haircare founders about the influence that their respective backgrounds have on their brand, their thoughts on the current Hispanic and Latinx beauty landscape, and how the industry can be more supportive of fellow Hispanic- and Latinx-founded brands. Keep scrolling to hear what they think. <\/p>\n\n\n\n

Anissa Salazar, (<\/strong>@anissaemily<\/strong><\/a> and <\/strong>@tecuanehair<\/strong><\/a>)<\/strong><\/h4>\n\n\n\n

Celebrity Hairstylist and Founder of Tecuane Haircare<\/a><\/p>\n\n\n

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Image courtesy of Anissa Salazar<\/figcaption><\/figure><\/div>\n\n\n

What has your experience been like as a founder in the haircare industry?<\/strong><\/p>\n\n\n\n

Salazar:<\/strong> My journey as a founder in the haircare industry has been extremely rewarding. Starting a business is not for the weak. The industry can be competitive, tough, and challenging. Building a brand from the bottom up, especially in a field as crowded as haircare takes a lot of hard work, dedication, and mental strength. Finding a community of supportive founders, mentors, and my extremely supportive husband have been my saving grace! It\u2019s a journey that continues to inspire me to create high-quality products that empower individuals, and make them feel good effortlessly.<\/p>\n\n\n\n

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A post shared by Tecuane \u00ae Haircare (@tecuanehair)<\/a><\/p><\/div><\/blockquote>