{"id":75735,"date":"2025-01-21T10:50:00","date_gmt":"2025-01-21T16:50:00","guid":{"rendered":"https:\/\/www.thetease.com\/?p=75735"},"modified":"2025-01-21T10:47:22","modified_gmt":"2025-01-21T16:47:22","slug":"leslie-perry-named-professional-beauty-associations-new-executive-director","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/","title":{"rendered":"Leslie Perry Named Professional Beauty Association&#8217;s New Executive Director"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.probeauty.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Professional Beauty Association (PBA)<\/a>\u00a0and its Board of Directors  have appointed <a href=\"https:\/\/www.instagram.com\/leslieperry_pba\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Leslie Perry<\/a> as its new Executive Director, effective January 31, 2025. With deep industry roots and a proven track record of fostering collaboration and innovation, Perry is set to lead PBA into a dynamic new chapter.<\/p>\n\n\n\n<p>We are excited to announce Leslie as PBA\u2019s Executive Director,\u201d said\u00a0Jay Elarar, Chairman of PBA\u2019s Board of Directors and CEO Americas of <a href=\"https:\/\/www.moroccanoil.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moroccanoil<\/a>. \u201cHer exceptional leadership, industry expertise, and commitment to beauty professionals make her the ideal person to lead <a href=\"https:\/\/www.thetease.com\/?s=PBA\" target=\"_blank\" rel=\"noreferrer noopener\">PBA<\/a> into its next chapter. We look forward to working with Leslie to drive innovation and unity in the professional beauty community.\u201d<\/p>\n\n\n\n<p>During her tenure at PBA, Perry spearheaded initiatives that enhanced membership benefits, increased engagement, and fostered satisfaction among members. As a licensed esthetician and former beauty business owner, Perry brings a unique and relatable perspective to the diverse needs within PBA\u2019s membership. <\/p>\n\n\n\n<p>\u201cMy love for professional beauty started as a kid in the 1990s, watching my hairdresser mom transform client after client in her salon,\u201d Perry explained. \u201cI never imagined as a kid sweeping hair and folding towels that one day I\u2019d have the immense privilege of leading the association for this incredible industry. Professional beauty isn\u2019t just my career. It\u2019s my life.\u201d<\/p>\n\n\n\n<p>As Perry steps into her new role alongside the incredibly talented PBA team, she aims to cultivate a culture of inclusivity and partnership, ensuring that PBA remains a leading voice for professionals in the industry. 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DE5HPVwPMgR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by the tease (@readthetease)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p>Perry\u2019s leadership builds on the successes of outgoing Executive Director, Nina Daily, who led PBA through significant milestones, including the formation of\u00a0<a href=\"https:\/\/www.probeauty.org\/an-announcement-from-pba\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">USA Beauty LLC<\/a>, a joint venture between BolognaFiere Group, Informa Markets, and PBA. \u201cWe are grateful for everything Nina has accomplished during her time at PBA,\u201d said Elarar. \u201cHer leadership made an impact on the industry and we\u2019re all better for it. We wish her the best in her future endeavors.\u201d<\/p>\n\n\n\n<p>For more information about PBA, including benefits and how to become a member, be sure to visit <a href=\"https:\/\/www.probeauty.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">probeauty.org.<\/a> And for real-time updates from PBA, follow them on<a href=\"https:\/\/www.instagram.com\/probeautyassoc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Professional Beauty Association (PBA)\u00a0and its Board of Directors have appointed Leslie Perry as its new Executive Director, effective January 31, 2025. With deep industry roots and a proven track record of fostering collaboration and innovation, Perry is set to lead PBA into a dynamic new chapter. We are excited to announce Leslie as PBA\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":75737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[9,6],"tags":[11625,84,85,5541,5407,11872,19,9352,1314,11871,10010,499,953,38,577,7970,7969],"class_list":["post-75735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-hair","tag-11625","tag-beauty","tag-beauty-industry","tag-beauty-news","tag-esthetician","tag-executive-director","tag-hair","tag-leslie-perry","tag-moroccanoil","tag-newness","tag-nina-daly","tag-pba","tag-professional-beauty-association","tag-salon-professional-industry","tag-skin","tag-the-pba","tag-the-professional-beauty-association"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leslie Perry Named Professional Beauty Association&#039;s New Executive Director - The Tease<\/title>\n<meta name=\"description\" content=\"Everything you need to know about the appointment of Leslie Perry as the Professional Beauty Association&#039;s new Executive Director.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leslie Perry Named Professional Beauty Association&#039;s New Executive Director - The Tease\" \/>\n<meta property=\"og:description\" content=\"Everything you need to know about the appointment of Leslie Perry as the Professional Beauty Association&#039;s new Executive Director.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\" \/>\n<meta property=\"og:site_name\" content=\"The Tease\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T16:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thetease.com\/wp-content\/uploads\/2025\/01\/TEASE_SquarePosts-2025-01-21T081227.304.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Tease Editors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jlunnen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\"},\"author\":{\"name\":\"The Tease Editors\"},\"headline\":\"Leslie Perry Named Professional Beauty Association&#8217;s New Executive Director\",\"datePublished\":\"2025-01-21T16:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\/\/www.thetease.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thetease.com\/wp-content\/uploads\/2025\/01\/TEASE_SquarePosts-2025-01-21T081227.304.jpg\",\"keywords\":[\"2025\",\"Beauty\",\"Beauty Industry\",\"beauty news\",\"Esthetician\",\"Executive Director\",\"hair\",\"Leslie Perry\",\"Moroccanoil\",\"newness\",\"Nina Daly\",\"PBA\",\"Professional Beauty Association\",\"salon professional industry\",\"Skin\",\"The PBA\",\"The Professional Beauty Association\"],\"articleSection\":[\"Beauty\",\"Hair\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\",\"url\":\"https:\/\/www.thetease.com\/leslie-perry-named-professional-beauty-associations-new-executive-director\/\",\"name\":\"Leslie Perry Named Professional Beauty Association's New Executive Director - 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