{"id":76583,"date":"2025-04-21T09:00:00","date_gmt":"2025-04-21T14:00:00","guid":{"rendered":"https:\/\/www.thetease.com\/?p=76583"},"modified":"2025-04-16T13:47:17","modified_gmt":"2025-04-16T18:47:17","slug":"from-a-recycling-program-to-a-recycled-brush-collection-heres-how-olivia-garden-is-leading-the-way-in-sustainable-beauty","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/from-a-recycling-program-to-a-recycled-brush-collection-heres-how-olivia-garden-is-leading-the-way-in-sustainable-beauty\/","title":{"rendered":"From a Recycling Program to a Recycled Brush Collection\u2014Here&#8217;s How Olivia Garden is Leading the Way in Sustainable Beauty"},"content":{"rendered":"\n<p>With this month marking Earth Month, it is necessary to highlight the work being done behind-the-scenes by brands to further sustainability and create eco-friendly products. Olivia Garden is one brand that is definitely a part of that list. &nbsp;The hair tools brand is highly committed to sustainable practices and it shows through their recycling programs, eco-friendly product innovations, and impactful social media initiatives.&nbsp;<\/p>\n\n\n\n<p>The brand\u2019s eco-efforts are part of its core identity, so much that Olivia Garden it\u2019s even featured in <a href=\"https:\/\/www.ulta.com\/discover\/conscious-beauty\" target=\"_blank\" rel=\"noreferrer noopener\">Ulta Beauty\u2122\u2019s Conscious Beauty<\/a> program, which was created by the retailer to empower consumers with transparency and choices by highlighting products with clean ingredients, cruelty-free, vegan, and sustainable packaging.&nbsp;<\/p>\n\n\n\n<p>Recently, the brand launched a <a href=\"https:\/\/store.oliviagarden.com\/blogs\/company-info\/recycle-your-hair-brushes-appliances\" target=\"_blank\" rel=\"noreferrer noopener\">Recycling Program<\/a> utilizing <a href=\"https:\/\/www.terracycle.com\/en-US\/terracycle-difference\" target=\"_blank\" rel=\"noreferrer noopener\">TerraCycle\u2019s<\/a> freight recycling services, which allows customers to send in their used hairbrushes and styling tools, Olivia Garden or not, for recycling. To motivate people to do so, participants received a 10% discount on any&nbsp; <a href=\"http:\/\/store.oliviagarden.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Store.OliviaGarden.com<\/a> purchases after giving up their tools.&nbsp;<\/p>\n\n\n\n<p>Another important program is its innovative omgOG initiative, which turns Instagram likes and comments into nonprofit donations. To date, the program has contributed more than $8,000 to over 20 organizations, including environmental groups like the <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwi2p73-8ZiMAxVOJ0QIHawHOioYABAAGgJkeg&amp;co=1&amp;gclid=Cj0KCQjw-e6-BhDmARIsAOxxlxV_ApheQ4y1TuHTVThh1ea7UEIN904LgWrV81GJ8MbUnoIjUKAp1VYaAvMyEALw_wcB&amp;ei=8ijcZ7KmHNyIptQPs8SoqQo&amp;sig=AOD64_02p7tzGRCLp07-DIXXrX-B9TeXGA&amp;q&amp;sqi=2&amp;adurl&amp;ved=2ahUKEwiy57b-8ZiMAxVchIkEHTMiKqUQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"noreferrer noopener\">National Forest Foundation<\/a>, <a href=\"https:\/\/oceanconservancy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ocean Conservancy<\/a>, and <a href=\"https:\/\/www.worldwildlife.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Wildlife Fund<\/a>.&nbsp;<\/p>\n\n\n\n<p>Other programs include lines of their acclaimed recycled tools\u2014all done in solely recycled material, including the <a href=\"https:\/\/store.oliviagarden.com\/collections\/og-brush\/products\/recycled-og-brush\" target=\"_blank\" rel=\"noreferrer noopener\">Recycled OG Brush Collection<\/a>, <a href=\"https:\/\/store.oliviagarden.com\/collections\/promotional\/products\/holiday-candy-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday Candy Brushes<\/a>, and <a href=\"https:\/\/store.oliviagarden.com\/collections\/og-brush\/products\/og-luxe-brushes\" target=\"_blank\" rel=\"noreferrer noopener\">OG Luxe Brush Collection<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cAt Olivia Garden we are more than just a hair tool company. We\u2019re real people working with real people every day,\u201d Anne Maza, co-owner of Olivia Garden said. \u201cIt is important to us to use our brand as a force for good.\u201d<\/p>\n\n\n\n<p>To learn more about the brand\u2019s efforts and check out some of their products make sure to visit <a href=\"https:\/\/store.oliviagarden.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OliviaGarden.com<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>With this month marking Earth Month, it is necessary to highlight the work being done behind-the-scenes by brands to further sustainability and create eco-friendly products. Olivia Garden is one brand that is definitely a part of that list. &nbsp;The hair tools brand is highly committed to sustainable practices and it shows through their recycling programs, [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":76612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[12,6],"tags":[12656,5786,223,1811,98,99],"class_list":["post-76583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-hair","tag-beauty-conscious","tag-earth-month","tag-olivia-garden","tag-recycle","tag-sustainability","tag-sustainable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From a Recycling Program to a Recycled Brush Collection\u2014Here&#039;s How Olivia Garden is Leading the Way in Sustainable Beauty<\/title>\n<meta name=\"description\" content=\"With this month marking Earth Month, it is necessary to highlight the work being done behind-the-scenes by brands to further sustainability and create eco-friendly products. Olivia Garden is one brand that is definitely a part of that list. \u00a0The hair tools brand is highly committed to sustainable practices and it shows through their recycling programs, eco-friendly product innovations, and impactful social media initiatives.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetease.com\/from-a-recycling-program-to-a-recycled-brush-collection-heres-how-olivia-garden-is-leading-the-way-in-sustainable-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From a Recycling Program to a Recycled Brush Collection\u2014Here&#039;s How Olivia Garden is Leading the Way in Sustainable Beauty\" \/>\n<meta property=\"og:description\" content=\"With this month marking Earth Month, it is necessary to highlight the work being done behind-the-scenes by brands to further sustainability and create eco-friendly products. 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