{"id":76669,"date":"2025-04-25T01:10:54","date_gmt":"2025-04-25T06:10:54","guid":{"rendered":"https:\/\/www.thetease.com\/?p=76669"},"modified":"2025-04-25T01:10:56","modified_gmt":"2025-04-25T06:10:56","slug":"how-one-treatment-can-turn-a-first-time-client-into-a-lifelong-one","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/how-one-treatment-can-turn-a-first-time-client-into-a-lifelong-one\/","title":{"rendered":"How One Treatment Can Turn a First-Time Client into a Lifelong One\u00a0"},"content":{"rendered":"\n

SPONSORED <\/em><\/p>\n\n\n\n

To build client loyalty, it\u2019s all about delivering visible results in the chair and making sure they last long after clients leave those salon doors. But, over the years, we\u2019ve seen that the additional secret to success lies in transforming not just client\u2019s hair, but also their daily routine through both the service itself and the education that supports it. And the helping hand in that all? MK Professional<\/a> hair treatments.\u00a0<\/p>\n\n\n\n

The Tease<\/em> spoke to Nathaniel Torres<\/a>, a seasoned stylist and salon owner with over three decades of experience, to uncover why MK Professional has become a must-have in his service menu. From cutting styling time in half to restoring confidence in clients struggling with damage, Nathaniel shares how client education and trust go hand in hand in building a devoted clientele. Read on to see how MK Professional supports redefining client retention.\u00a0<\/p>\n\n\n\n

The Tease: Tell us a little bit about yourself. What is your specialty? How long have you worked in the beauty industry?<\/strong><\/p>\n\n\n\n

Nathaniel Torres: <\/strong>My name is Nathaniel Torres. I’ve been in the hair industry for 33 years, working in some of the best salons in New York City. Currently, I\u2019m a salon owner for 7 years now and have been an educator in the beauty industry for over 10 years. I greatly enjoy sharing my expertise and passion for hair with the next generation of professionals.<\/p>\n\n\n\n

Tell us how you discovered MK Professional Treatments.<\/strong><\/p>\n\n\n\n

Torres: <\/strong>I discovered MK Professional products through a client that was traveling in Europe and they sent me an article about it. After that I had a brief conversation over the phone with Laura Spano, MK Professional\u2019s Brand Manager, and from there I started using the products and now have become one of their lead educators.<\/p>\n\n\n\n

If you had to describe MK Professional Treatments in just three words, what would they be?<\/strong><\/p>\n\n\n\n

Torres: <\/strong>Innovative, luxurious, ethical.<\/p>\n\n\n\n

What\u2019s the most memorable before and after you\u2019ve had with<\/strong> a client using these treatments?\u00a0<\/strong><\/p>\n\n\n\n

Torres: <\/strong>The most memorable before and after I’ve ever done working with MK Professional products is discovering after finishing one treatment with a client that was having severe breakage \u2013 I\u2019ve known this client for about 10 years and she’s always dealt with this breakage \u2013 and just 4 months later when she was ready for her next treatment, to my surprise, all her breakage was completely gone. And now I know she’s a client for life.<\/p>\n\n\n\n

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A post shared by Bloom Hair Salon (@bloomhairny)<\/a><\/p><\/div><\/blockquote>\n