{"id":77030,"date":"2025-06-04T14:05:15","date_gmt":"2025-06-04T19:05:15","guid":{"rendered":"https:\/\/www.thetease.com\/?p=77030"},"modified":"2025-06-04T14:05:16","modified_gmt":"2025-06-04T19:05:16","slug":"hairs-the-thing-montreal-kevin-murphy","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/hairs-the-thing-montreal-kevin-murphy\/","title":{"rendered":"Hair\u2019s the Thing Montreal: Identity, Intention, and the KEVIN.MURPHY Way"},"content":{"rendered":"\n

There\u2019s something powerful about seeing a brand you\u2019ve worked with show up exactly the way you always hoped it would. KEVIN.MURPHY\u2019s Hair\u2019s the Thing<\/em><\/a> tour stop in Montreal wasn\u2019t just a showcase of technique and product\u2014it was a living statement on identity, creative intention, and what it really means to build a brand that puts stylists first.<\/p>\n\n\n\n

For me, this stop felt personal. I once worked as a Brand Specialist for KEVIN.MURPHY, so walking into a room led by Director of Education NA Sarah Lund<\/a>, COLOR.STYLE.MASTERS Brandi Holdaway<\/a> and Carmen Waltz<\/a>, and BRAND.SPECIALIST Jackie Spiteri<\/a> felt like a reunion. The event was hosted in partnership with distribution partner Liquid Luxuries<\/a>, whose president David Kaufman opened the evening alongside Rocky Rumpel, General Manager for KEVIN.MURPHY Group North America. From the first minute, the tone was intimate, focused, and undeniably stylist-first.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We Hair. I Hair.<\/h2>\n\n\n\n

The show\u2019s through line \u2014 \u201cWho Hair\u2019s? We Hair. I Hair.\u201d \u2014 felt cheeky at first, but landed with real emotional weight. Hair isn\u2019t just a look. It\u2019s a language. It\u2019s how we identify ourselves and each other. It\u2019s the first detail we reach for when trying to describe someone, and the first impression we offer the world. In the KEVIN.MURPHY universe, hair isn\u2019t a trend to chase \u2014 it\u2019s a mirror of self. A reflection of tribe.<\/p>\n\n\n\n

That idea \u2014 tribe versus trend \u2014 shaped the entire experience. The message was clear: hair shouldn\u2019t be dictated by fleeting style cycles. It should reflect the people, communities, and identities we\u2019re part of. At a time when everything in beauty feels like it’s racing toward the next big moment, this was a rare pause. A breath. A reminder that some things should be personal first and professional second.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Model Prep and a Masterclass in Presence<\/h2>\n\n\n\n

Prep began the day before the show at Revolution Hair Studio Saint-Henri<\/a>, a KEVIN.MURPHY salon that perfectly matched the energy of the event \u2014 creative, funky, and welcoming. And while it would be easy to assume that a global brand founder like Kevin Murphy<\/a> might hover above the fray, what actually happened was the opposite.<\/p>\n\n\n\n

Kevin was in it. Fully. He didn\u2019t just review formulas or nod in approval. He assigned specific tones to specific models. He made notes on head sheets. He reviewed hair texture, density, and type and made product suggestions accordingly. He styled full looks \u2014 including accessories and shoes \u2014 and made sure everything aligned with the visual story. It felt more like a fashion editorial shoot than a show run-through.<\/p>\n\n\n\n

For the stylists involved, that kind of access isn\u2019t just memorable. It\u2019s career-defining. Watching Kevin work so closely beside the artists who use his name every day didn\u2019t feel like a performance. It felt like proof.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

From Lavender to Copper, Sleek to Textured: A Global Brand, Localized<\/h2>\n\n\n\n

The show itself recreated campaign-level looks using local models, each chosen to reflect a different texture, tone, and personality from the KEVIN.MURPHY trend collections. From precision cuts to intentionally tousled finishes, from glossy lavender blondes to dimensional chocolates and coppers, each model told a different story\u2014but all pointed back to the central idea: hair as identity, not accessory.<\/strong><\/p>\n\n\n\n

We caught up with Kate Reid, Global Design & Education Director Colour for KEVIN.MURPY<\/a> a few weeks back on the Volume Up Podcast<\/a> to touch on the launch of CODE, and Hair\u2019s The Thing<\/em> put the results of the new brand innovation on full display.<\/p>\n\n\n\n

One standout moment came with the inclusion of Monique<\/a>, a longtime KEVIN.MURPHY campaign model. Seeing her live \u2014 not just her image \u2014 offered something rare: a direct line from editorial vision to real-world execution. We weren\u2019t just learning a formula. We were watching the actual result react to light and touch, in real time, on the person it was designed for. That\u2019s something I\u2019ve never experienced at another brand event\u2014and it elevated the entire night.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kevin, Unfiltered<\/h2>\n\n\n\n

Toward the end of the evening, Kevin took the mic. And while I\u2019ve heard his story many times over the years, something about hearing it in his own words \u2014 without media-edited polish, without script\u2014f elt different.<\/p>\n\n\n\n

He talked about the early days of his career, the slow transition from salon to session, and the reality of what that leap actually looks like. It wasn\u2019t a straight line. It was back and forth, in and out. Salon work and shoots, shoots and more salon work. Each experience layering on confidence, clarity, and technical flexibility.<\/p>\n\n\n\n

He also shared how the brand began. Not as KEVIN.MURPHY, but as Kusco-Murphy<\/a>, a line he developed in the back of his own salon. While the formulas worked, the name didn\u2019t. Named after Kevin\u2019s salon at the time, other salon owners weren\u2019t interested in putting a rival salon\u2019s name on their shelves. That decision to pivot \u2014 to use his own name, punctuated and capitalized in a way that stood out to differentiate man from brand \u2014 wasn\u2019t just random. It was strategic. And it worked.<\/p>\n\n\n\n

And of course, there\u2019s the packaging. At a time when most products came in round technicolor bottles, Kevin created sleek, square, beige components \u2014 something that would feel just as elegant in the backbar of his minimalist salon as it would in a client\u2019s million-dollar bathroom. The aesthetic wasn\u2019t an afterthought. It was a visual promise: this brand will never compete with your salon\u2019s style. It will only complement and elevate it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Afterparty That Meant Something<\/h2>\n\n\n\n

After the show, there wasn\u2019t a big curtain drop or a quick exit. Kevin stayed. He mingled. He posed for photos. He answered questions. He chatted with stylists, not like a founder doing the rounds\u2014but like someone who still remembers what it\u2019s like to be behind the chair.<\/p>\n\n\n\n

It\u2019s moments like that \u2014 small, genuine, unscripted \u2014 that remind you why KEVIN.MURPHY<\/a> continues to resonate so deeply with stylists. Because when a founder stays late to talk hair, you know the mission is real. I know that these intimate moments of connection will go on to define the careers and lives of the stylists the event touched.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Tour Continues<\/strong><\/h2>\n\n\n\n

Hair\u2019s the Thing<\/em><\/a> picks up again in August in Portland, Oregon<\/a> \u2014 COLOR.STYLE.MASTER Carmen Waltz\u2019s hometown \u2014 and continues through 2025 with stops in Austin<\/strong><\/a>, <\/strong>Boston<\/strong><\/a>, <\/strong>Greenville<\/strong><\/a>, <\/strong>Kansas City<\/strong><\/a>, <\/strong>D<\/strong><\/a>C<\/a>, <\/strong>Chicago<\/strong><\/a>, and <\/strong>Edmonton AB<\/strong><\/a>. A major accent to this tour will be the Hair Love<\/a> event in Philadelphia this September hosted by Ethos Beauty Partners<\/a>, where Kevin will be joined by fellow celebrity stylists Tracey Cunningham<\/strong><\/a> and Sam Villa<\/a> as co-headliners.<\/p>\n\n\n\n

For me, this event confirmed what I already knew from my time with the brand: KEVIN.MURPHY isn\u2019t just selling product. It\u2019s building culture. A culture that values artistry, expression, and identity over aesthetics. A culture that believes stylists are more than trend interpreters\u2014they\u2019re identity architects.<\/p>\n\n\n\n

And in that sense, Hair\u2019s the Thing<\/em> wasn\u2019t just a show. It was a homecoming.<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

There\u2019s something powerful about seeing a brand you\u2019ve worked with show up exactly the way you always hoped it would. KEVIN.MURPHY\u2019s Hair\u2019s the Thing tour stop in Montreal wasn\u2019t just a showcase of technique and product\u2014it was a living statement on identity, creative intention, and what it really means to build a brand that puts […]<\/p>\n","protected":false},"author":53,"featured_media":77031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9,12,11,15,6,5,5899],"tags":[874,85,905,19,833,600,59,648,7313,9689,29,38],"class_list":["post-77030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-brands","category-color","category-fashion","category-hair","category-pros","category-sponsored","tag-beauty-brands","tag-beauty-industry","tag-beauty-products","tag-hair","tag-hair-industry","tag-hair-styling","tag-hair-stylist","tag-hairstylist","tag-kevin-murphy","tag-kevin-murphy-2","tag-salon-professional","tag-salon-professional-industry"],"acf":[],"yoast_head":"\nHair\u2019s the Thing Montreal: Identity, Intention, and the KEVIN.MURPHY Way - 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