{"id":77072,"date":"2025-06-06T18:55:32","date_gmt":"2025-06-06T23:55:32","guid":{"rendered":"https:\/\/www.thetease.com\/?p=77072"},"modified":"2025-06-07T16:38:34","modified_gmt":"2025-06-07T21:38:34","slug":"miami-swim-week-2025","status":"publish","type":"post","link":"https:\/\/www.thetease.com\/miami-swim-week-2025\/","title":{"rendered":"More Than a Moment: KEVIN.MURPHY at Miami Swim Week 2025"},"content":{"rendered":"\n

Just days after the Montreal stop of Hair\u2019s The Thing<\/em><\/a>, I joined the KEVIN.MURPHY<\/a> team in Miami, where \u2014 for the eighth consecutive year<\/strong> \u2014 the brand returned as exclusive hair sponsor of Miami Swim Week<\/a><\/strong>. It\u2019s a role that reflects KEVIN.MURPHY\u2019s evolving stake in the professional beauty space: not just about product or polish, but about presence \u2014 on the runway, backstage, and in the stories stylists tell through their work.<\/p>\n\n\n\n

At the helm was Sarah Lund<\/a><\/strong>, KEVIN.MURPHY\u2019s Director of Education for North America<\/strong>, supported by Carmen Waltz<\/a><\/strong> and Brandi Holdaway<\/a><\/strong>, both STYLE\/COLOUR.MASTERS<\/strong>. Also on the ground were Kelly O\u2019Day<\/a><\/strong> and Jackie Spiteri<\/a><\/strong>, both BRAND.SPECIALISTS<\/strong>, and Lindsey Crider<\/a><\/strong>, DIAMOND.KEY and SESSION.SALON Educator<\/strong>. They were joined by a team of KEVIN.MURPHY educators from across North America\u2014each bringing regional experience and technical range to meet the diverse styling demands of the week.<\/p>\n\n\n\n

The entire team was outfitted with styling tools from legendary industry brand ghd<\/a><\/strong>, made possible by KEVIN.MURPHY and ghd\u2019s relationship through distribution leg KEVIN.MURPHY MID-ATLANTIC<\/a><\/strong>. The brand partnered with Covergirl Cosmetics<\/a><\/strong> for makeup across all shows.<\/p>\n\n\n\n

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And while the surprise debut of Megan Thee Stallion\u2019s Miami Swim Week Hot Girl Summer<\/em> runway will be covered in its own feature, what the team demonstrated five days of consistent, responsive hair direction: styling that served the model, supported the garment, and stayed rooted in KEVIN.MURPHY\u2019s commitment to elevated, touchable texture. Below is a breakdown of how each day unfolded\u2014show by show.<\/p>\n\n\n\n

Day 1 \u2013 Wednesday, May 28<\/strong><\/h2>\n\n\n\n
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Espacio Vogue<\/a> | Swimwear Icons Hall of Fame<\/a><\/strong><\/h4>\n\n\n\n

Miami Swim Week began with a steady tone. First up: Espacio Vogue<\/em>, a collaborative show with Vogue Mexico and Latin America spotlighting Latin American swimwear brands including M*U Swimwear, Ser, and Sinesia Karol. \u201cWe wanted to go for a fresh, bohemian, very Miami look,\u201d said Fashion Stylist Irma Mart\u00ednez<\/strong>. \u201cNatural and slightly undone\u2014think beach in beach waves.\u201d<\/p>\n\n\n\n

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Carmen Waltz<\/strong> and Brandi Holdaway<\/strong> anchored the look in that direction, layering DOO.OVER<\/a> and SESSION.SPRAY FLEX<\/a> for soft hold and buildable structure. \u201cWe enhanced the models\u2019 natural texture to channel that true Miami spirit,\u201d Holdaway noted. Waltz added, \u201cIt has that bohemian energy\u2014festival meets \u2018I woke up like this.\u2019\u201d<\/p>\n\n\n\n

Later that evening, KEVIN.MURPHY took over the Swimwear Icons Hall of Fame<\/em> honors at the Bass Museum. Sarah Lund<\/strong> presented the Sustainability Icon Award to Vitamin A, saying, \u201cVitamin A has not only pioneered sustainable swimwear but has reshaped the industry\u2019s conversation around responsibility, ethics, and design.\u201d<\/p>\n\n\n\n

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Meanwhile, stylists including Lindsey Crider<\/strong>, Juanlino<\/a><\/strong>, Gina Young<\/a><\/strong>, and Kashmir Asvaraksh<\/a><\/strong> prepped VIPs like Caroline Vreeland<\/strong> and Jamie Nelson<\/strong> in sleek buns, glam waves, and full-bodied curls. The energy was deliberate, styled not for spectacle, but for presence.<\/p>\n\n\n\n

\n\n\n\n

Day 2 \u2013 Thursday, May 29<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Monday Swim<\/a> | Hot Girl Summer<\/a> | Salty Mermaid<\/a><\/strong><\/h4>\n\n\n\n

Thursday, or day 2 of Miami Swim Week, shifted gears towards the mainstage shows, and I was able to join the team backstage. Monday Swim<\/em> kicked off the day with clean, minimal looks focused on natural texture. It was a quiet, precise opening that made room for the drama of what followed: Megan Thee Stallion\u2019s<\/a> Hot Girl Summer<\/em> runway debut, styled exclusively by KEVIN.MURPHY. While that show will be recapped in its own feature, it marked a visual pivot\u2014more constructed, more amplified, yet still aligned with the brand\u2019s editorial roots.<\/p>\n\n\n\n

That night, Salty Mermaid<\/em> brought a meaningful highlight to the runway: a surprise walk by Carmen Carrera<\/a><\/strong>, trans icon and long-standing figure in swimwear and beauty. Her hair\u2014soft, secure, and gently textured \u2014 was styled using BEDROOM.HAIR<\/a> and SESSION.SPRAY FLEX<\/a>. It wasn\u2019t a reinvention, it was refinement. One that let her walk speak for itself.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In seeking inspiration for Salty Mermaid, Lund<\/strong> shared that she ‘returned to the vault’, pulling inspiration from past KEVIN.MURPHY campaigns and collections. “We went back to 2014, to a signature look called ‘Lana’,” she revealed. “It gave us the perfect foundation to build on.” Proof that when you approach haircare like a legacy design house, the result is an aesthetic through-line that is as signature as it is timeless.<\/p>\n\n\n\n

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Thursday stood out for its balancing act: making room for cultural moments while still executing solid, detail-forward hair work in rapid succession. In a week built on high-volume styling, that ability to pause and recalibrate was no small feat.<\/p>\n\n\n\n

\n\n\n\n

Day 3 \u2013 Friday, May 30<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Sports Illustrated Dinner<\/a> | Cupshe<\/a> | Shan<\/a> | Leslie Amon<\/a> | Oh Polly<\/a><\/strong><\/h4>\n\n\n\n

Friday was the most technically demanding day of the week. KEVIN.MURPHY styled multiple high-profile shows, beginning with the Sports Illustrated Swimwear Kick-Off Dinner<\/em> where Lauren Chan<\/strong> and MJ Day<\/strong> were styled by Asvaraksh<\/strong>. Chan\u2019s hair featured a sculptural faux bang with structured knots and pin-straight ends. \u201cThis was one of the most avant-garde styles we\u2019ve done all week,\u201d Asvaraksh noted.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Then came Cupshe<\/em> \u2014 50 models, three show segments (Past, Present, Future), and a rooftop venue. \u201cEach model had their own individual look,\u201d said Sarah Lund<\/strong>, \u201cso we curated a menu of ten distinct styles that reflected the era they were representing, their natural texture, and the brand\u2019s overall vision.\u201d SESSION.SPRAY<\/a>, SMOOTH.AGAIN<\/a>, and a strong core team held the looks in place \u2014 despite heat and high humidity.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At Shan<\/em>, the mood turned inward. Firsthand, I saw how the soft braids, shaped tendrils, and gold accessories moved in quiet harmony with the collection. \u201cThis was honestly my favorite show of the week,\u201d said Lund. \u201cIt was so natural\u2014and that simplicity is often the hardest thing to perfect.\u201d From the front row I experienced the Shan presentation, set to the backdrop of the White Lotus<\/em> theme song \u2014 a fitting prelude to our upcoming encounter with Chris McMillan\u2019s now-iconic Cunty Little Bob<\/a> at Premiere Orlando.<\/p>\n\n\n\n

Leslie Amon<\/em> and Oh Polly<\/em> capped the day with two extremes: textured ease and high-gloss sculpting, executed with FRESH.HAIR<\/a>, BEDROOM.HAIR<\/a>, and SHIMMER.SHINE<\/a> depending on direction.<\/p>\n\n\n\n

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Day 4 \u2013 Saturday, May 31<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Sigal<\/a> | Azulu<\/a> | Luli Fama<\/a> | Os\u00e9ree<\/a><\/strong><\/h4>\n\n\n\n

Saturday leaned editorial. Sigal<\/em> opened with a minimalist wave pattern \u2014 built using the ghd Wave Iron<\/a> and shaped through the mid-lengths only. \u201cIt had that signature KEVIN.MURPHY ease, but it was actually very controlled and intentional,\u201d Lund<\/strong> said. The texture was nuanced, never fussy.<\/p>\n\n\n\n

Azulu<\/em> brought a different influence: \u201cThere was something Gigi Hadid at the 2018 Met Gala about it\u2014 \u2018Heavenly Bodies,\u2019 but modern,\u201d said Lund<\/strong>. Crown volume was achieved with POWDER.PUFF<\/a> and set cleanly with SESSION.SPRAY FLEX<\/a>, softening just enough to avoid looking dated.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The night ended with two riffs on wet texture. At Luli Fama<\/em>, the goal was moisture and movement\u2014\u201cIt had to look damp, hydrated, and luminous \u2014 but not soaked or greasy,\u201d said Lund<\/strong>. Os\u00e9ree<\/em> was bolder: a sculpted, high-gloss finish with visible partings and saturated strands. \u201cIt\u2019s clean, fashion-forward, and feels like you\u2019ve just stepped out of the pool \u2014 on purpose.\u201d<\/p>\n\n\n\n

\n\n\n\n

Day 5 \u2013 Sunday, June 1<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Vol\u00f3 Foundation x Syrena<\/a> | Rivi\u00e8re Collective<\/a> | Oceanus x Sojos<\/a><\/strong><\/h4>\n\n\n\n

Sunday\u2019s shows closed the week on a high. Vol\u00f3 x Syrena<\/em> drew from nature, prioritizing volume and separation. \u201cWe wanted the texture to feel untouched, unpolished\u2014like it belonged in the jungle but was ready for the runway,\u201d said Lund<\/strong>. BEDROOM.HAIR<\/a> and DOO.OVER<\/a> built light structure, while coils were preserved rather than smoothed.<\/p>\n\n\n\n

Rivi\u00e8re Collective<\/em> brought multiple designers under one roof, requiring a look that could unify without flattening. BODY.BUILDER<\/a> provided light lift, while SESSION.SPRAY FLEX<\/a> helped styles hold shape without overstyling. For curls, stylists focused on shine and control, using KILLER.TWIRLS<\/a> and SHIMMER.SHINE<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Closing Miami Swim Week was Oceanus x Sojos<\/em>, where maximalist glam took over. \u201cWe ended the week with \u201880s volume, and it was everything,\u201d said Lund. Curls were set and sculpted, roots were lifted and backcombed, and SESSION.SPRAY<\/a> sealed it all in. Global Ambassador Shay Zanco<\/strong> walked the finale in a full-bodied style that didn\u2019t pull focus \u2014 it framed it.<\/p>\n\n\n\n

\n\n\n\n

NEXT UP – Hot Girl Summer<\/strong><\/h1>\n\n\n\n
\"\"<\/figure>\n\n\n\n

As always with KEVIN.MURPHY, the hair was only part of the story. What stood out most across five full days wasn\u2019t just the technical range or brand consistency\u2014it was the presence. The stylists showed up for each moment, each model, and each collection with care and clarity. And while Miami Swim Week has officially wrapped, stay tuned: a dedicated editorial is on the way detailing the surprise Hot Girl Summer<\/em> runway debut and the styling decisions that took it from performance to statement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just days after the Montreal stop of Hair\u2019s The Thing, I joined the KEVIN.MURPHY team in Miami, where \u2014 for the eighth consecutive year \u2014 the brand returned as exclusive hair sponsor of Miami Swim Week. It\u2019s a role that reflects KEVIN.MURPHY\u2019s evolving stake in the professional beauty space: not just about product or polish, […]<\/p>\n","protected":false},"author":53,"featured_media":77074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[9,15,6,5],"tags":[874,85,905,449,19,833,600,59,648,7313,9689,198,8096,29,38,13062],"class_list":["post-77072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-fashion","category-hair","category-pros","tag-beauty-brands","tag-beauty-industry","tag-beauty-products","tag-fashion-week","tag-hair","tag-hair-industry","tag-hair-styling","tag-hair-stylist","tag-hairstylist","tag-kevin-murphy","tag-kevin-murphy-2","tag-miami","tag-miami-swim-week","tag-salon-professional","tag-salon-professional-industry","tag-swim-week"],"acf":[],"yoast_head":"\nMore Than a Moment: KEVIN.MURPHY at Miami Swim Week 2025 - 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