{"version":"1.0","provider_name":"The Tease","provider_url":"https:\/\/www.thetease.com","author_name":"Madeline Hickey","author_url":"https:\/\/www.thetease.com\/author\/madelinehickey\/","title":"It\u2019s Time to Rethink Keratin Treatments - The Tease","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"t6AYA6Qd9S\"><a href=\"https:\/\/www.thetease.com\/its-time-to-rethink-keratin-treatments\/\">It\u2019s Time to Rethink Keratin Treatments<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thetease.com\/its-time-to-rethink-keratin-treatments\/embed\/#?secret=t6AYA6Qd9S\" width=\"600\" height=\"338\" title=\"&#8220;It\u2019s Time to Rethink Keratin Treatments&#8221; &#8212; The Tease\" data-secret=\"t6AYA6Qd9S\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.thetease.com\/wp-content\/uploads\/2025\/06\/PureBrazilian_BannerMobile.png","thumbnail_width":2565,"thumbnail_height":1425,"description":"Once thought of as a salon\u2019s go-to service for creating glossy, super-smooth strands, Keratin Treatments are now the secret behind the bounciest, most luxurious, frizz-free curls that clients crave. Pure Brazilian\u2019s Sophia Royal explains. Keratin Treatments have been synonymous with long, straight, smooth hair since the early 2000s, when they originated in Brazil to \u201ctame\u201d [&hellip;]"}